Liz Pauland Associates Book a consultation

Grow your practice through the doctors who refer to it.

Liz Paul and Associates is an outsourced physician liaison firm for specialty practices in North Texas. We call on the primary care, urgent care, hospital and surgical teams that send you patients, every month, for one flat fee.

A physician in a white coat standing in a bright clinic

15+

years in healthcare sales, calling on cardiology, orthopedics, pain and robotic surgery

500+

physicians, hospitals and practice leaders in Liz's network

1

practice per specialty in each referral area, so we never call on your referrers for a competitor

Reception area with the Liz Paul and Associates name on the wall

Everything a liaison does, without the hire.

We work with independent specialty practices: cardiology, orthopedics, pain and spine, podiatry and more. Every engagement is built on your programs, your capacity and your referral data.

Referral Meetings

Regular, planned visits to the offices that refer to you, each one bringing something useful: a referral card, a when-to-refer guide or an open-slot alert you approved first.

Lapsed-referrer recovery

A monthly check of who has slowed down. Those offices are visited first, and the problem behind it, from scheduling to consult notes, goes to your team to fix.

New referral relationships

A target list of offices that see your patients first but don't send them to you yet, worked from the first month.

Hospital and system outreach

Introductions to hospitalists, emergency departments, case managers and discharge teams, department by department.

Lunch-and-learns and presentations

Talks for referring offices on the topics they ask about most, built for your practice and approved by your physicians.

Referral newsletter

A one-page monthly update for your referring offices, emailed and dropped off in person, so your name stays in front of them between visits.

What counts as a Referral Meeting

At least 5 minutes in person, or 15 minutes by video, with a physician, PA, NP or practice manager at a referring office. Every meeting ends with an agreed next step and is logged within two business days.

Three plans, each one flat monthly fee.

Fees are set in advance and never tied to the number of referrals or patients. Every plan starts with a paid 90-day pilot, then continues month to month with 30 days' notice.

Steward

Protect the referrals you have

$2,000

a month

  • 6 Referral Meetings a month
  • Your top 10 referring offices
  • A monthly check for offices that slow down
  • Referral problems fixed as they're found
  • A lunch-and-learn every 6 months
  • Referral newsletter available, $250 a month
  • Monthly report and 30-minute review
  • Quarterly review by video, in person once a year

Partner

Your full referral program

$6,500

a month

  • 20 Referral Meetings a month
  • Your full referral area map
  • 10 new referral relationships a quarter
  • All relevant hospital departments
  • Up to 3 referral gap programs
  • 2 lunch-and-learns a month
  • A physician introduction dinner each quarter
  • Monthly strategy meeting and a 12-month plan

Compared with hiring

A full-time liaison costs about $85,000 a year in salary, plus benefits and payroll taxes, and takes 3 to 6 months to recruit and ramp up.

Founding clients

Founding clients lock in their monthly rate for 12 months.

Available on any plan

Physician introduction dinners, larger physician education dinners and short video features, priced per event.

How we start working together.

Two meetings before any commitment. Everything after that is measured against your own numbers.

  1. Free consultation

    30 minutes, with you

    We learn your training, your programs and why you practice the way you do, so we can tell that story to the doctors who refer to you.

  2. Plan meeting

    With your office manager

    We review your referral data and present a plan for the option you're considering. Sign up then, or not at all.

  3. 90-day pilot

    Paid, then month to month

    We map your referral sources, build your visit kit for your approval and start meeting with your referrers.

  4. Monthly and quarterly reviews

    Scheduled from day one

    A 30-minute review every month and a quarterly business review against your baseline, with the plan for the next quarter.

One practice per specialty in your area.

We divide each metro into referral zones built around its hospital hubs. In each zone we represent one practice per specialty, and we will never pitch a competing group to the doctors who refer to you.

Set by your main office

Your zone is set by your main office ZIP code and named in your agreement.

Checked at the border

Before we sign a practice in your specialty nearby, we check its referring offices for overlap with yours.

Yours while you're a client

Exclusivity covers your specialty and lasts as long as you work with us.

Seven numbers, reviewed every month.

Every commitment in your plan is defined in your agreement and graded the same way at each monthly review and quarterly business review. Alongside the numbers, you see office by office what we found, what we did and what changed.

We can't promise results we don't control. We promise consistent, effective work, measured every month.

New patients

New-patient visits a month, against your baseline.

Active referrers

Providers who sent at least one referral in the last 90 days.

Lapsed referrers

Providers whose referrals fell 50% or more from their usual pace.

New referrers

Providers whose first referral came this quarter.

Days to first visit

Days from a referral received to the patient's first appointment.

Notes returned

Share of consult notes sent back to the referrer within 7 days.

Work delivered

Referral Meetings, events and commitments, against your plan.

Each commitment is graded Exceeds Meets Needs attention
A physician talking with a patient in an exam room

Better referral networks mean better care.

When the doctors around you know your team, know how to reach you and know when to refer, patients get to the right specialist sooner.

They arrive with the right records, their referring doctor hears back, and nobody falls through the gap between two offices. That is the work we do on your behalf.

Liz Paul, President and CEO of Liz Paul and Associates

Liz Paul

President and CEO

Liz has spent more than 15 years selling to cardiologists, orthopedic surgeons, pain physicians and hospital systems across Texas, Oklahoma and Kansas. She knows how patients move between specialties, and which relationships decide where they go.

She founded Liz Paul and Associates to bring that same disciplined, relationship-first work to independent practices, on the practice's behalf.

  • HeartFlowBusiness development, cardiology
  • IntuitiveClinical sales, robotic surgery; top 1% of her training class
  • Horizon TherapeuticsTerritory manager, pain and orthopedics
  • LumenisPresident's Council, 2026
  • Cornell UniversityGraduate Certificate in Women in Leadership
  • Influential WomenHonoree, 2026

Start with a free 30-minute consultation.

At your office or by video. We'll look at where your referrals come from today and what your first 90 days would look like. No cost and no obligation.

Email

Liz@lizpaulconsulting.com

Phone

817-948-3813